The company launched, late 2025 one week before Christmas.

 The Founder, Dustin, mulled over whether or not he would try to do the "Flower Fund."

No resources, no donations, no volunteers, just him and a business that no one knew about and $0 in sales. 

The plan was to ask for donations, buy flowers, and deliver them to hospital waiting rooms as an act of compassion. 

On Christmas Day, Dustin had $35 in donations from 3 donors. 

Instead of going to a hospital with one arrangement of flowers from a grocery store, he stood still, staring at the sun in an empty parking lot. 

I went to a local convenience store, one I knew was open. Feeling a command in my heart - I gifted it to the worker. 

You know the relief in someone's eyes, because something finally good happens, forcing tears and a smile they try to hold back, but can't?

That is the purpose of this annual drive. 

Compassion on Christmas. 

For Dustin's Birthday (July) he wants to organize this early, so on Christmas day - he has an entire team, ready to spread commanded compassion around Metro Atlanta.